What is 70/20/10 Rule in Digital Marketing?
Planning digital marketing content can feel confusing. Some posts perform well, some do not, and it becomes hard to decide what to focus on. This is where the 70/20/10 rule in digital marketing becomes useful. It is a simple framework that helps brands balance safe content, growth-driven content, and creative experiments.
Instead of guessing what to post, the 70/20/10 rule gives structure. It helps you stay consistent while still leaving space for creativity and learning.
The 70/20/10 rule in digital marketing divides your content or marketing efforts into three parts:
- 70 percent proven and consistent content
- 20 percent growth and improvement content
- 10 percent experimental and creative content
Each part serves a different purpose, and together they create a balanced marketing strategy.
Understanding the 70 Percent in Digital Marketing
The 70% focuses on what already works for your brand. This is your safe zone. It includes content formats, topics, and strategies that consistently bring engagement, traffic, or leads.
Examples include:
- Educational posts
- Service-related content
- SEO blogs
- Regular social media formats
- Brand introduction posts
- Frequent asked questions
This content builds trust and consistency. It ensures your audience always understands what your brand does and why it matters.
Understanding the 20 Percent in the Digital Marketing
20 Pecent is for growth and optimization. It is about improving what you already do. It helps you grow without taking by risks. This includes:
- New content formats
- Slight changes in tone or design
- Trying new platforms
- Updating old content
- Testing new messaging
For example, if static posts work well, the 20% could include turning them into carousels or reels. This part pushes your growth while still closing to what is familiar.
Understanding the 10 Percent in Digital Marketing
The 10% is for Experimentation. It is where creativity lives. This is where you test bold ideas without pressure. Examples include:
- Trend-based content
- Moment marketing
- Memes
- New storytelling styles
- Interactive content
- Creative campaigns
Not all experiments will work, and that is okay. The goal is learning. Sometimes, this 10 percent creates your next big success.
Why the 70/20/10 Rule in Digital Marketing Works
The reason 70/20/10 rule in digital marketing works is balance. Many brands make the mistake of either playing too safe or experimenting too much. This rule helps because:
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70 percent keeps your brand stable
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20 percent supports steady growth
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10 percent keeps your brand fresh and relevant
You do not rely on luck. You rely on structure.
How to Apply the 70/20/10 Rule in Digital Marketing
You can apply this rule across different channels:
For Social Media Content
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70 percent educational and brand content
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20 percent improved formats or storytelling
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10 percent trends and experiments
For Ads and Campaigns
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70 percent proven ad creatives
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20 percent optimized versions
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10 percent new ideas and tests
For Blogs and Content Marketing
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70 percent core SEO topics
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20 percent deeper or updated content
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10 percent new formats or unique perspectives
Common Mistakes When using the 70/20/10 Rule
Avoid these mistakes:
- Treating the rule too rigidly
- Ignoring performance data
- Spending too much time on experiments
- Skipping experimentation completely
- Not reviewing results regularly
The rule should guide decisions, not restrict creativity.
Who Should Use the 70/20/10 Rule in Digital Marketing
This rule works well for:
- Small businesses
- Growing brands
- Content creators
- Marketing teams
- Agencies
Whether you are just starting or scaling, the framework helps manage effort and expectations.
Conclusion
So, what is 70/20/10 rule in digital marketing in simple terms?
It is a smart way to balance consistency, growth, and creativity. It allows you to build trust with your audience while still experimenting and improving.
Marketing works best when there is structure and flexibility together. The 70/20/10 rule gives you both.
Using frameworks like the 70/20/10 rule in digital marketing is easy to understand but harder to execute consistently. At Takees Marketing, we help brands plan content strategies, social media calendars, SEO, and campaigns using data-backed frameworks that drive real results.
From content creation to performance marketing and brand growth, our team ensures your efforts stay balanced, creative, and effective.
Connect with Takees Marketing today to build a digital marketing strategy that actually works!
